Top Personal Finance Apps in Latin America: Q3 2025 Performance

In the third quarter of 2025, the personal finance app landscape in Latin America saw some interesting trends across the top applications. Here's a detailed look at the performance of these apps, with data provided by Sensor Tower.

Money manager, expense tracker from Orange Dog showed a consistent performance throughout the quarter. Weekly revenue fluctuated, peaking at around $2.6K in early September. Downloads reached a high of approximately 27K mid-July, while active users increased steadily, rising from 323K to nearly 370K by the end of September.

Mobills - Budget Planner, developed by Toro Investimentos Ltda., experienced a varied quarter. Revenue peaked at about $30K in early August before declining towards the end of the quarter. Downloads saw a peak of 25.8K in late July, though they dropped significantly to 10.4K by mid-September. Active users remained relatively stable, fluctuating around 600K.

Splitwise had a stable performance in terms of downloads and revenue. The app's revenue ranged from $11K to $16K, with a peak at the end of September. Downloads consistently hovered around 14K to 15K, while active users showed a remarkable increase, ending the quarter at over 540K.

Money Tracker:Expense & Budget exhibited steady growth. Weekly revenue remained around the $1.5K to $2K mark, while downloads increased significantly towards the end of the quarter, reaching a high of 20.8K. Active users also saw an upward trend, peaking at over 202K.

Jeitto Consignado, while not generating revenue, had notable download activity. Downloads spiked to over 25K in early September, although this was followed by a sharp decline by the end of the quarter.

These insights reflect the dynamic nature of the personal finance app market in Latin America. For more detailed analysis, visit Sensor Tower.